Insights and Ideas for Carbon-Responsible Travel
Travel's Marginal Value-Add
A Powerful New Paradigm
The key to eliminating low-value trips, reducing emissions, and optimizing budgets.
For the Optimization-minded CFO
Maximize Travel's Measurable Value
Discover how the Marginal Value-Add (MVA) metric enables true optimization of travel and carbon budgets.
For the Innovation-minded Travel Manager
Help Managers Quickly Weed Out Low-Value Trips
Learn how Marginal Value-Add (MVA) makes it easy to spot trips that aren’t worth the spend or carbon.
Get Your Business Trip's MVA and ROI Now
Test-drive tClara's Prototype Pre-trip Assessment
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Estimates the trip's Marginal Value Add (MVA) and ROI
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Rates the trip's business case from Very Weak to Very Strong
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Covers ~200 large city pairs worldwide
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Includes Denver for those going to GBTA in July​
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Takes about two minutes
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Free, no credit card required
Stark findings from analyzing 100,000 airline tickets and their carbon emissions.
Two compelling carbon reduction strategies, with no need for SAF or carbon budgets.
Travel policy logic turned upside down.
Learn more about the hidden costs of low-priced airfares here.
Use this simple Excel model to test your own data.
More thought leadership on carbon budgets, justified travel, business meetings, and traveler friction
2023
48 pages
2022
38 pages
2018
19 pages
2017
6 pages
2016
13 pages
The "Invisible" Carbon Budget
for Business Travelers
Managing The CFO Who Wants to Cut Travel
Use these five powerful, prescriptive steps to have an inspiring discussion with any executive about the true value of business travel.
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Download this 46-page PDF here. Need a shorter version for an executive team briefing?
Contact scott@tclara.com
Tomorrow's Travel Procurement Process "Should Be"
Are you willing to take a radically different approach to travel procurement?
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Read this 15-page PDF, then contact scott@tclara.com for a courtesy consultation about how to sell these ideas to your management team.
10 Principles for Justifying Business Travel
Travel Program Optimization -
Achieving Travel's Strategic Value
A GBTA Education Session
Aug. 16th, 2022
0:40 We don't "optimize"
3:40 We need a new strategy
9:00 "Less travel, better results"
14:05 Evidence of strategic value
20:25 The power of demand mgmt.
24:21 The need for better trip quality
30:45 Procurement implications
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What drives business travel?
A road warrior's value chain
Selected white paper findings
Managing travel strategically
Why business class is the greener choice
The Carbon Intensity KPI
A travel strategy scorecard
Selling travel's strategic value
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11, 12, 37
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28
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How Should We Meet?
A GBTA Education Session
Aug. 16th, 2022
0:40 Conflicting forces at work
1:45 About the whitepaper
4:10 The value of meeting in person
8:20 5 decision-making lenses
14:47 A meeting culture lens
18:00 New travel-related priorities
21:10 "Less travel, better results"
30:00 Need for more prescriptive signals
1) Pre-trip Ratings at the 1:59 mark
2) Rich Universal Traveler Profiles at 4:00
3) Travel as a Strategy at 5:34
4) Edit Rights, aka Permissable Servicing by TMCs at 7:20
5) Airline Discounts Tied to Profit Margins at 8:30
5 New Business Travel Technologies We'll Use in 2031
Hotel Clusters in 2007
