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Insights and Ideas for
Managing Business Travel In a New Era

Thought Leadership on Travel Emissions, Justified Travel, Travel ROI, and Traveler Friction

Title page "The Justified Business Trip" under a photo of a businessman in a white dress shirt, back turned, points to a map
Title page "How We Meet Matters" over a photo of a small group of people meeting in a conference room
Title page "U.S. Road Warriors" over a picture of a business woman walking through an airport
Title page "U.S. Road Warriors" over a photo of a businessman walking with a roller suitcase through a city street
Title page "U.S. Road Warriors" over a photo of a businessman walking with a roller suitcase through a city street


48 pages


38 pages


19 pages


6 pages


13 pages

Low Fares Have Hidden Carbon Costs

Most corporate travel policies are designed to reduce the cost of air travel, e.g., "Buy non-refundable economy-cabin tickets at least 14 days in advance."  

Unfortunately, these low-cost travel policies allow more tickets to be bought within budget.  This increases the carbon emitted from business trips compared to the emissions from higher-priced tickets.

This Excel file lets the user model their own assumptions about ticket prices and carbon emissions. One tab is designed for tickets purchased in the economy cabin; the other tab explores the impact of price and carbon intensity across economy, premium economy, and business class cabins.

I make the case against using low fares and low-cost travel policies in this Op-Ed published by The Company Dime.

Horizontal bar charts showing airfares associated with 6 common travel policies
Horizontal bar chart showing the carbon emissions associated with the same six travel policies as above
Managing The CFO Who Wants to Cut Travel
Interior page explaining that carbon intensity based on dollar, or value-add, is key

Use these five powerful, prescriptive steps to have an inspiring discussion with any executive about the true value of business travel.

Download this 46-page PDF here. Need a shorter version for an executive team briefing?


Tomorrow's Travel Procurement Process "Should Be"
Interior page describing three principles for tomorrow's travel procurement

Are you willing to take a radically different approach to travel procurement?

Read this 15-page PDF, then contact for a courtesy consultation about how to sell these ideas to your management team.

The "Invisible" Carbon Budget
for Business Travelers in 2022
A field of green crops in the foreground with white clouds scattered on a blue sky in the distance.

~6,000 views   ~40 likes,


A headline title says "We need a better CO2 Metric. Here It Is" with the business travel news logo and dated july 21 2022
White letters on green background - BTN Business Travel News
A slide titled "Fair warning - airline rankings are very different when using this new KPI. Shows a table of 10 US-based airlines and their data points and rankings using four CO2-related metrics.

The Best Travel CO2 Metric in 2022

A picture showing an airid landscape under a blue sky with a few clouds. The title says "The Travel Industry's Worst KPIis Bad for the Climate. Let's replace it with a much better one.

A provocative case for adopting a new KPI for aligning climate-related travel decisions. Includes analyses of US airline CO2 data from 2016 through 2021, courtesy of Flight BI.

~9,000 views   ~50 likes,


Introducing Carbon Temperature

A new metric for tracking airline decarbonization

Charcoal blue sketch of a female airline pilot's head and shoulders next to the title "The Coolest Airline"
Interior page showing a table of airline names, carbon emissions growth,  carbon intensity, and

This new metric combines the methods of measuring the changes in an airline's absolute emissions and carbon intensity.

Having one metric, scaled for easy interpretation, makes for a handy way to track each airline's progress toward decarbonization.

Headline says "What if we're managing travel all wrong?" by Scott Gillespie dated Feb 22, 2023. Business Travel News logo.

~26,000 views   ~80 likes,


A newspaper-style headline says "the dawn of travel as a strategy"

Read the article here.

The logo for Business Travel News

~7,000 views   ~100 likes,


Take our 10-question

Travel Strategy Test here.


< Scroll through the deck

~40,000 views   ~130 likes,


Download the PDF

10 Principles for Justifying Business Travel

10 Principles
A pink watering can over a pair of hands holding a small plant.

~7,000 views   ~70 likes,


Checklist for a Justifiable Business Trip

Travel Program Optimization -
Achieving Travel's Strategic Value

A GBTA Education Session
Aug. 16th, 2022

0:40   We don't "optimize"

3:40   We need a new strategy

9:00   "Less travel, better results"

14:05   Evidence of strategic value

20:25   The power of demand mgmt.

24:21   The need for better trip quality

30:45   Procurement implications

A title slide says "Selling Travel's Strategic Value" dated April 28 2022

What drives business travel?

A road warrior's value chain

Selected white paper findings

Managing travel strategically

Why business class is the greener choice

The Carbon Intensity KPI

A travel strategy scorecard

Selling travel's strategic value

Pg. 3


11, 12, 37






A Radically Better Way
of Managing Business Travel

Presented to a live audience of ~450 travel buyers and suppliers.

~90% were "intrigued" by these ideas.

Download the PDF

~7,500 views   ~140 likes,


~7,500 views   ~100 likes,


Download the PDF

Goal-Based deck

< Scroll through the deck

Travel Management

The Case for Goal-based Travel Management

Fact: Economy Seats Are Worst for the Climate

A headline says "Why we need to fly business class" dated August 9 2021
the business travel news logo "BTN" in a green box

~4,000 views   ~70 likes,


Addressing Travel's Carbon Problem in 2007

a slide title page says "Carbon emissions and managed travel: Cutting through the smog" dated May 6 2007

Presented to the Association of Corporate Travel Executives conference in 2007. Topics include:

  • Carbon Emissions 101

  • Airline CO2 - Facts and Factors

  • Carbon Offsets

  • Going Carbon Neutral

A report's title page says "Carbon Offsetting & Air Travel Part 1: CO2-Emissions Calculations. At the top it shows the logo for the Stockholm Environment Institute. Dated May 29, 2008

Stockholm Environment Institute evaluated three airline CO2 models and endorsed the one developed by Scott Gillespie and Tom Tomosky. Read this paper to understand the deep analytical approaches used by these models circa 2007.

The Traveler Friction Concept, circa 2012

The horizontal axis is Travel Policy, the vertical axis is Cost. The Supplier cost curve descends from high-left to low-right. The Traveler friction cost curve ascends from low-left to high-right. The sume of the two curves is shown on top, concave toward the horizontal axis.

The cost of traveler friction must be factored into travel policies.

Learn more about traveler friction here.

Trip Friction(R) Benchmarks, circa 2016

Air Clarity Trip Friction Factor Benchmarks Short Haul Markets
Air Clarity Travel Business Goals report All Markets
Cover page of the whitepaper shows a businesswoman pulling a suitcase through an airport terminal.

Travel Policies
Mean Better
Business Results

This 19-page white paper shows how to improve trip success rates and reduce attrition risks among frequent travelers.

Click the image to download the PDF

How Should We Meet?

A GBTA Education Session
Aug. 16th, 2022

0:40    Conflicting forces at work

1:45    About the whitepaper

4:10    The value of meeting in person

8:20    5 decision-making lenses

14:47  A meeting culture lens

18:00  New travel-related priorities

21:10  "Less travel, better results"

30:00  Need for more prescriptive signals

1) Pre-trip Ratings at the 1:59 mark

2) Rich Universal Traveler Profiles at 4:00

3) Travel as a Strategy at 5:34

4) Edit Rights, aka Permissable Servicing by TMCs at 7:20

5) Airline Discounts Tied to Profit Margins at 8:30

5 New Business Travel Technologies We'll Use in 2031

~18,000 views   ~80 likes,


On The
Future of Business Travel

< Scroll through the deck

~11,500 views   ~120 likes,


Download the PDF

A headline that says " Business Travel Has Peaked. Here's Our Future."
White letters on green background - BTN Business Travel News
A headline says "Savings is Travel's False God"
White letters on green background - BTN Business Travel News

Managed Travel 2.0 in 2012

Key Principles of Managed Travel 2.0 are

The catalyst for omnichannel booking strategies.

Learn more here.

Hotel Clusters in 2007

a map of the greater London UK area with 10 circles showing clusters of hotels.

The catalyst for hotel re-shopping services.

Learn more here.

a man is pushing a small cart in which a another man is seated, while holding an umbrella for shade.

Why TMCs Need
a Dramatically Different
Sales Approach

~2,000 views   ~100 likes,

~40 reshares

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