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Insights and Ideas for
Managing Business Travel In a New Era
A newspaper-style headline says "the dawn of travel as a strategy"

Read the article here.

The logo for Business Travel News

~7,000 views   ~100 likes,


Take our 10-question

Travel Strategy Test here.

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~40,000 views   ~130 likes,


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10 Principles for Justifying Business Travel

10 Principles

~7,000 views   ~70 likes,


Checklist for a Justifiable Business Trip

Travel Program Optimization -
Achieving Travel's Strategic Value

A GBTA Education Session
Aug. 16th, 2022

0:40   We don't "optimize"

3:40   We need a new strategy

9:00   "Less travel, better results"

14:05   Evidence of strategic value

20:25   The power of demand mgmt.

24:21   The need for better trip quality

30:45   Procurement implications

A title slide says "Selling Travel's Strategic Value" dated April 28 2022

What drives business travel?

A road warrior's value chain

Selected white paper findings

Managing travel strategically

Why business class is the greener choice

The Carbon Intensity KPI

A travel strategy scorecard

Selling travel's strategic value

Pg. 3


11, 12, 37






A Radically Better Way
of Managing Business Travel

Presented to a live audience of ~450 travel buyers and suppliers.

~90% were "intrigued" by these ideas.

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~7,500 views   ~140 likes,


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~7,500 views   ~100 likes,


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Goal-Based deck

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Travel Management

The Case for Goal-based Travel Management

A headline title says "We need a better CO2 Metric. Here It Is" with the business travel news logo and dated july 21 2022
A lide titled "Fair warning - airline rankings are very different when using this new KPI. Shows a table of 10 US-based airlines and their data points and rankings using four CO2-related metrics.
The "Invisible" Carbon Budget
for Business Travelers in 2022
A field of green crops in the foreground with white clouds scattered on a blue sky in the distance.

~6,000 views   ~40 likes,


The Best Travel CO2 Metric in 2022

A picture showing an airid landscape under a blue sky with a few clouds. The title says "The Travel Industry's Worst KPIis Bad for the Climate. Let's replace it with a much better one.

A provocative case for adopting a new KPI for aligning climate-related travel decisions. Includes analyses of US airline CO2 data from 2016 through 2021, courtesy of Flight BI.

~9,000 views   ~50 likes,


Fact: Economy Seats Are Worst for the Climate

A headline says "Why we need to fly business class" dated August 9 2021
the business travel news logo "BTN" in a green box

~4,000 views   ~70 likes,


Addressing Travel's Carbon Problem in 2007

a slide title page says "Carbon emissions and managed travel: Cutting through the smog" dated May 6 2007

Presented to the Association of Corporate Travel Executives conference in 2007. Topics include:

  • Carbon Emissions 101

  • Airline CO2 - Facts and Factors

  • Carbon Offsets

  • Going Carbon Neutral

A report's title page says "Carbon Offsetting & Air Travel Part 1: CO2-Emissions Calculations. At the top it shows the logo for the Stockholm Environment Institute. Dated May 29, 2008

Stockholm Environment Institute evaluated three airline CO2 models and endorsed the one developed by Scott Gillespie and Tom Tomosky. Read this paper to understand the deep analytical approaches used by these models circa 2007.

The Traveler Friction Concept, circa 2012

The cost of traveler friction must be factored into travel policies.

Learn more about traveler friction here.

Trip Friction(R) Benchmarks, circa 2016

Air Clarity Trip Friction Factor Benchmarks Short Haul Markets
Air Clarity Travel Business Goals report All Markets

Travel Policies
Mean Better
Business Results

This 19-page white paper shows how to improve trip success rates and reduce attrition risks among frequent travelers.

Click the image to download the PDF

How Should We Meet?

A GBTA Education Session
Aug. 16th, 2022

0:40    Conflicting forces at work

1:45    About the whitepaper

4:10    The value of meeting in person

8:20    5 decision-making lenses

14:47  A meeting culture lens

18:00  New travel-related priorities

21:10  "Less travel, better results"

30:00  Need for more prescriptive signals

1) Pre-trip Ratings at the 1:59 mark

2) Rich Universal Traveler Profiles at 4:00

3) Travel as a Strategy at 5:34

4) Edit Rights, aka Permissable Servicing by TMCs at 7:20

5) Airline Discounts Tied to Profit Margins at 8:30

5 New Business Travel Technologies We'll Use in 2031

~18,000 views   ~80 likes,


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On The
Future of Business Travel

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~11,500 views   ~120 likes,


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Managed Travel 2.0 in 2012

The catalyst for omnichannel booking strategies.

Learn more here.

Hotel Clusters in 2007

The catalyst for hotel re-shopping services.

Learn more here.

Why TMCs Need
a Dramatically Different
Sales Approach

~2,000 views   ~100 likes,

~40 reshares

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