Learn why Air Clarity produces the most powerful benchmarks available
The Big Picture
Why benchmark using a small slice of the pie?
In airfare benchmarking, more data is definitely better. Air Clarity uses the entire ARC corporate ticket database - a substantial slice of the $80+ billion in annual ARC-settled air spend.
Take-away 1: No travel agency has anywhere close to this amount of detailed ticket data.
Take-away 2: Airlines don't use just one travel agency's ticket data for their benchmarking, so neither should you.
ARC is the clearinghouse for settling airline ticket sales made in the U.S. by all ARC-certified travel agencies. ARC processed over $85 billion in ticket sales in 2015.
Nothing Matters More Than This
Air Clarity uses ARC data for the industry's deepest, most complete source of corporate airfare benchmarking. This deep data pool lets us scrub out tons of noisy tickets that distort old-school benchmark prices. We eliminate roughly 30% of all tickets, mainly to get rid of price proration problems and out-of-date prices.
Those tickets that survive Air Clarity's high data quality hurdles are noted as Clean and Simple tickets. It's hard to imagine getting a better set of tickets for purposes of price comparison. Really, why bother benchmarking if you can't get accurate prices?
The Right Markets
For Even More Accuracy
Why would you ever want tickets from city pairs you never flew mixed into your airfare benchmarks? You wouldn't, so we don't - but your old-school benchmarks probably do.
Because we use ARC data we have access to just about every ticket issued by every corporate travel agency on an ARC-settled airline in every one of your city pairs.
Air Clarity builds truly customized benchmarks from only those city pairs your program has used. Not only do you get the right city pairs, you get the deepest possible benchmark pool - woohoo!
Your Program Gap
The Single Best Benchmark
If you had to use just one metric to compare your air program to others, this is it.
Our Program Gap normalizes the price differential between your average ticket price and the average price paid by your same-market peers by measuring it as a percentage of your custom benchmark's price.
This makes it fair and easy to compare one company's program to another company's, even though they have very different city pairs. But there's more...
Must Split Policy From Procurement
You need to know what's driving your Program Gap. Are you buying higher quality tickets than your peers? And, on a very separate note, is your procurement better or worse than your peers?
Of course, Air Clarity sorts this out. Program Gaps are split into their two explanatory parts: Product Mix Gap and Price Gap. Now you can see what's really driving your program.
Easy To See
Clearly spot your opportunities and achievements
Our Product Mix Gap chart makes it easy to see what choices your travelers have made, and what types of policy issues might be up for discussion. Anything above the line indicates a richer mix of ticket quality; anything below the line shows more economical choices than your market peers.
Our Price Gap report builds an apples-to-apples comparison of your ticket prices versus your market peers, done within the same airline, same city pair and same booking class. It's the best practical method for comparing ticket prices. The results are essential for setting realistic negotiation expectations.
Benefits of an ARC ID
Air Clarity analyzes ticket data associated with the ARC Branch IDs issued by ARC to Travel Management Companies and Corporate Travel Departments. These anonymous IDs make our benchmarking process quick and easy. Air Clarity's prices are geared to those customers who have been issued a dedicated ARC ID.
If you don't have one, you can ask your TMC to request one from ARC. There is a small cost to set it up and a few hundred dollars each year to maintain it.
Air Clarity can run benchmarks for those without a dedicated ARC Branch ID, but it takes a bit longer and costs more. All we need is a list of in-scope ticket numbers, their issue dates and the validating airline code, e.g., AA.